Industrial Sincerity

Design for the edges of
the experiment

Industrial Sincerity

Hypermodern Service Technology

Santa Monica 'No Dumping' thermoplastic signs<br>Oscar Amaro, 1992
Santa Monica 'No Dumping' thermoplastic signs
Oscar Amaro, 1992
Sunset Meter postcard<br> Macarena Ruiz-Tagle, 2025
Sunset Meter postcard
Macarena Ruiz-Tagle, 2025
Clouds in the sky over West LA, 2026
Clouds in the sky over West LA, 2026
Melalueca tree, 2026
Melalueca tree, 2026
Post WWII standardised water utility cover, 2026
Post WWII standardised water utility cover, 2026
To Live And Die In LA poster<br> designer unknown, 1985
To Live And Die In LA poster
designer unknown, 1985
Independent contractor tracking stamps<br> City of Los Angeles road signs, 2026
Independent contractor tracking stamps
City of Los Angeles road signs, 2026
To Live And Die In LA poster<br> color palette, 2026
To Live And Die In LA poster
color palette, 2026
CITY OF LA quality tracking mark <br> stamped onto sidewalk slab, 1930s
CITY OF LA quality tracking mark
stamped onto sidewalk slab, 1930s

Reality lurks
outside the models

Expect better